Bidding for Major Sporting Events: Key Issues and Challenges faced by Sports Governing Bodies in the UK

Geoff Walters ()
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Geoff Walters: Department of Management, Birkbeck University of London

No 1, Birkbeck Sports Business Centre Working Papers from Birkbeck College, Department of Management

Abstract: The next decade has been described by the government as a ‘golden decade for sport’ due to the variety of international sport events that the UK is due to host. These include mega events such as the London 2012 Olympics and the 2014 Commonwealth Games in Glasgow, major events such as the 2019 Cricket World Cup, and a large number of major showcase sport events including the World Squash Championships and the World Modern Pentathlon Championships. The UK is considered to be one of the leading nations in the sport event market and sport governing bodies (NGBs) in the UK maintain a strong reputation for staging well-organised sport events. However, bidding for the rights to host mega sport events, one-off events, and international showcase sport events has become more competitive over the last decade. There is a need to address the issues that NGBs face when bidding to host international sport events to ensure that the UK remains a competitive venue for sport events.

Pages: 64 pages
Date: 2008-09
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