Football and Corporate Social Responsibility

Mark Panton ()
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Mark Panton: Department of Management, Birkbeck University of London

No 5, Birkbeck Sports Business Centre Working Papers from Birkbeck College, Department of Management

Abstract: Surprisingly few academic articles have been written about football and Corporate Social Responsibility (CSR). A number of themes emerged from a literature review of CSR and sport. For this research, it was decided to concentrate on four key issues: to consider the relevance of institutional isomorphism to football clubs‟ CSR policies; to understand the motivations behind the decisions of football clubs to implement CSR policies; to describe the policies and programmes in detail and define their scope, and to examine how outcomes of schemes are measured. The research would also consider recommendations for improving practice across the areas of investigation.

Pages: 84 pages
Date: 2012-03
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