Small, local and cheap? Walkable and car-oriented retail in competition
Frederick Guy ()
No 2, Management Working Papers from Birkbeck Department of Management
I develop a model of competition between walkable shops, and other shops whose customers drive (car-oriented shops). Walkable shops operate in monopolistic competition within a local area, or neighborhood. A small cost advantage for car-oriented shops can turn into a larger price advantage. High prices in walkable shops effect a regressive transfer from poorer to richer consumers, since the poorer are less likely to have cars. Internalizing environmental and social costs of urban automobile use could reduce prices and increase capacity utilization in walkable shops in more densely populated local areas. Many common combinations of planning and pricing tools fail to internalize important costs, and may actually subsidize driving to shop, but a combination of planning and the pricing (through taxation) of retail parking could effectively internalize the relevant costs.
Pages: 32 pages
Date: 2013-01, Revised 2013-01
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Published on Birkbeck Department of Management web site, January 2013, pages 1-32
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