International franchising in Italy: trends and perspectives

Antonio Majocchi () and Pavione Enrica ()
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Pavione Enrica: Department of Economics, University of Pavia, Italy

Economics and Quantitative Methods from Department of Economics, University of Insubria

Abstract: In Italy, the recent gradual liberalization of the retail market has led to an increase in competition and innovation. In this context, new and more flexible forms of organization have emerged, and franchising in particular has undergone a strong expansion. The main purpose of this work is to present a complete framework of the Italian franchising and to analyse its role, structural characteristics, trend and development in the context of the European market.

Pages: 18 pages
Date: 2002-09
New Economics Papers: this item is included in nep-ecm and nep-ets
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Persistent link: https://EconPapers.repec.org/RePEc:ins:quaeco:qf0215

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