The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia

Lubica Hikkerova and Jean-Michel Sahut

No 2014-127, Working Papers from Department of Research, Ipag Business School

Abstract: This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty determina

Keywords: Loyalty; Price; Behaviour; Commitment; Trust; Hotel (search for similar items in EconPapers)
JEL-codes: M1 M3 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-com and nep-tra
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