La réactivité des réseaux de franchise face aux chocs externes: proposition d’un modèle conceptuel

Dominique Bonet Fernandez, Odile Chanut, François Fulconis, Carole Poirel and Gilles Paché

No 2014-163, Working Papers from Department of Research, Ipag Business School

Abstract: An original organizational form, a hybrid between market and hierarchy, franchise networks are based on a close and interactive collaboration between several firms: a franchisor, who generally is the initiator of the partnership, and franchisees, legally

Pages: 20 pages
Date: 2014-01-01
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Citations: View citations in EconPapers (9)

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