Perceived unfairness of prices resulting from yield management practices

Jean-Michel Sahut, Lubica Hikkerova and Sandra Camus

No 2014-166, Working Papers from Department of Research, Ipag Business School

Abstract: If yield management is commonly used, studies dealing with customers reactions are not frequent. Yield management techniques, which aim to optimize firm returns, leads often to disadvantageous situations for customers. The object of this article is to st

Keywords: Equity; fair price; perceived unfairness; price sensibility; yield management. (search for similar items in EconPapers)
Pages: 9 pages
Date: 2014-01-01
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Citations: View citations in EconPapers (9)

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