Corporate gouvernance: l’efficacité juridique et marketing des codes de conduite

Sylvie Avignon and Dominique Bonet Fernandez

No 2014-174, Working Papers from Department of Research, Ipag Business School

Abstract: Corporate social responsibility and ethics are part of business governance today and represents new ways of market adjustment for companies in quest of legitimacy in an uncertain environment. Tools such as codes of conduct or charts aim at clarifying busi

Keywords: code of conduct; corporate social responsibility; law; marketing; communication (search for similar items in EconPapers)
Pages: 15 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-mkt
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Citations: View citations in EconPapers (1)

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