Introducing a Relationship Marketing perspective in the measurement of Online Community success

Nadia Jouini and Ilaria Dalla Pozza

No 2014-191, Working Papers from Department of Research, Ipag Business School

Abstract: A relationship marketing perspective is missed in measuring the success of online communities. Scope of this paper is to introduce a relationship marketing perspective in the definition of Key Performance Indicators (KPIs) for measuring the success of onl

Pages: 8 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-mkt
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