Introducing a Relationship Marketing perspective in the measurement of Online Community success
Nadia Jouini and
Ilaria Dalla Pozza
No 2014-191, Working Papers from Department of Research, Ipag Business School
A relationship marketing perspective is missed in measuring the success of online communities. Scope of this paper is to introduce a relationship marketing perspective in the definition of Key Performance Indicators (KPIs) for measuring the success of onl
Pages: 8 pages
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