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Loyalty Programs: a study case in the Hospitality Industry

Lubica Hikkerova

No 2014-194, Working Papers from Department of Research, Ipag Business School

Abstract: The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a conceptual model on t

Keywords: Loyalty; Price; Behaviour; Commitment; Trust; Hotel (search for similar items in EconPapers)
JEL-codes: M1 M3 (search for similar items in EconPapers)
Pages: 11 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-com, nep-ger, nep-mkt and nep-tur
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