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The antecedents of customer lifetime duration and discounted expected transactions: Discrete-time based transaction data analysis

Chao Wang and Ilaria Dalla Pozza

No 2014-203, Working Papers from Department of Research, Ipag Business School

Abstract: Maintaining long-term customer relationships and increasing customer value are always the two crucial objectives in service management and relationship marketing. Both researchers and market practitioners are ardent on exploring and comprehending the dri

Pages: 42 pages
Date: 2014-01-01
New Economics Papers: this item is included in nep-ger
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