The antecedents of customer lifetime duration and discounted expected transactions: Discrete-time based transaction data analysis
Chao Wang and
Ilaria Dalla Pozza
No 2014-203, Working Papers from Department of Research, Ipag Business School
Maintaining long-term customer relationships and increasing customer value are always the two crucial objectives in service management and relationship marketing. Both researchers and market practitioners are ardent on exploring and comprehending the dri
Pages: 42 pages
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