Yield Management et profil des consommateurs

Sandra Camus, Lubica Hikkerova and Jean-Michel Sahut

No 2014-228, Working Papers from Department of Research, Ipag Business School

Abstract: Alors que le yield management est une pratique courante, rares sont les études portant sur les réactions des clients. Pourtant, si la mise en œuvre des techniques de yield management permet d’optimiser la rentabilité d’une entreprise, elle génère des pr

Keywords: Equité; perception d’injustice; prix; prix juste; sensibilité au prix; yield management. (search for similar items in EconPapers)
Pages: 22 pages
Date: 2014-01-01
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