Relations industrie-grande distribution au Brésil: une analyse des déterminants de la satisfaction des acteurs

Larisse OLIVEIRA Costa and Dominique Bonet Fernandez

No 2014-229, Working Papers from Department of Research, Ipag Business School

Abstract: The objective of this doctoral research is to contribute to a better understanding of relational mechanisms explaining the satisfaction of large foreign retailers and their suppliers in the host country. From a qualitative fieldwork conducted in

Keywords: Retailer-supplier relationships; distribution; satisfaction; Brazil (search for similar items in EconPapers)
Pages: 14 pages
Date: 2014-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:ipg:wpaper:2014-229

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