L’efficacité des programmes de fidélisation dans le secteur hôtelier: proposition d’un cadre conceptuel

Lubica Hikkerova and Jean-Michel Sahut

No 2014-259, Working Papers from Department of Research, Ipag Business School

Abstract: The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loy

Pages: 13 pages
Date: 2014-01-01
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Citations: View citations in EconPapers (8)

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