Strategic scanning: usefulness of « in- the-field” information for small and mediumsized businesses and industries looking for new outlets product/market

Dorota Leszczynska and Humbert Lesca

No 2014-278, Working Papers from Department of Research, Ipag Business School

Abstract: Strategic scanning: usefulness of « in-the-field” information for small and medium-sized businesses and industries looking for new outlets product/market Most publications concerning Scanning deal with information that is mainly or exclusively of docume

Keywords: Small/medium-sized businesses and industries; « in-the-field » information (IOII); strategic Scanning; China; aromatic and perfume industries; usefulness of Scanning. (search for similar items in EconPapers)
Pages: 21 pages
Date: 2014-01-01
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Citations: View citations in EconPapers (1)

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