Les développements numériques en librairie: des services impossibles à mutualiser ? Le cas de 1001libraires.com, une stratégie collective manquée

Carole Poirel

No 2014-374, Working Papers from Department of Research, Ipag Business School

Abstract: This article proposes to analyze a strategic case of failure 1001libraires.com while being based theoretically on the work devoted to the collective strategies. If the project met compared to the latter a set of economic conditions favorable to its succes

Keywords: Collective strategy; digitals services; mutualization; book; strategy failure; case study. (search for similar items in EconPapers)
Pages: 27 pages
Date: 2014-01-01
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