Representation of Chinese Language and Culture Through Analysis of Media Coverage of Linguistic Education in France

Joël Bellassen and Charlotte Wang ()

No 2021-007, Working Papers from Department of Research, Ipag Business School

Abstract: This paper focuses on the media representation of Chinese language and culture through examining the coverage of linguistic education in the French press. It shows first that the media coverage of Chinese language teaching in recent years was much greater than could be predicted from the still small share of French pupils learning Chinese (less than 1%). Secondly, it reveals that the tone used by press articles was far more positive than could have been expected given the tense nature of economic and strategic interactions between China and the West. Overall it appears that the Chinese language and culture are still perceived in France, and perhaps in other European countries, as a source of richness and openness that go far beyond narrowly economic benefits.

Keywords: representation; media coverage, Chinese language; culture, education (search for similar items in EconPapers)
Pages: 30 pages
Date: 2021-01-01
New Economics Papers: this item is included in nep-cna and nep-cul
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