Risk Behavior, Risk Perception and Online Shopping: An Experimental Approach

Zafer Akýn () and Ý. Erdem Seçilmiþ ()
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Zafer Akýn: Department of Economics, Ipek University
Ý. Erdem Seçilmiþ: Department of Public Finance, Hacettepe University
Authors registered in the RePEc Author Service: Zafer Akin

No 1507, IPEK Working Papers from Ipek University, Department of Economics

Abstract: In this paper, we analyze and link self-reported risk perception data obtained from surveys and experimentally elicited risk parameters and use them to explain online shopping behavior. We find that self-reported risk data turn out to be not correlated with the actual risk parameters. Although risk perceptions do not play a significant role in explaining binary online shopping behavior, risk parameters of the subjects elicited via a new hybrid experimental methodology play a very important role. The data also reveals that actually risk-averse subjects tend to report themselves to be just as risk-loving as the ones who exhibit risk-loving behavior.

Keywords: Perceived Risk; Risk Elicitation; Experiment; Survey; Online Purchasing (search for similar items in EconPapers)
Pages: 33 pages
Date: 2015-09, Revised 2015-09
New Economics Papers: this item is included in nep-cbe
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