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The Group Size and Loyalty of Football Fans: A Two-Stage Estimation Procedure to Compare Customer Potential Across Teams

Leif Brandes (), Egon Franck () and Philipp Theiler

No 126, Working Papers from University of Zurich, Institute for Strategy and Business Economics (ISU)

Abstract: This paper presents estimation results on the size and loyalty of sport teams' supporter groups in professional German football. Based on a novel two-stage estimation procedure, we find clear evidence for heterogeneity across teams. In a first stage, a random utility model for a representative consumer is modeled and fitted to more than 1,700 matches over the seasons 1996 - 2001. In a second-step, attendance prob- abilities are predicted for the seasons 2002 - 2003 to estimate group sizes. A team's group size is positively correlated with its memberships (rho =0.61, p

Keywords: Group size; Random utility model; Soccer; Ticket demand (search for similar items in EconPapers)
JEL-codes: D12 C25 L83 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-mic and nep-spo
Date: 2010, Revised 2011
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Published in: Journal of the Royal Statistical Society (Series A), vol. 176(2013/2), pp. 347-369

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