Marketing Organic and Conventional Potatoes in Germany

Chengyan Yue, Carola Grebitus (), Maike Bruhn and Helen Jensen

Staff General Research Papers Archive from Iowa State University, Department of Economics

Abstract: We apply a bivariate probit model and cluster analysis to German household survey data to evaluate factors influencing consumption of conventional and organic potatoes. Results show there is a positive but insignificant correlation between the consumption of conventional and organic potatoes and consumers associate organic potatoes with healthy ingredients, trusted origin, and food safety. Furthermore, consumers' sociodemographics such as education and children in households affect their choice of potatoes. Cluster analysis results group potato consumers into the market segments "Industry trusting," "Healthy diet oriented," and "Price oriented." These results suggest an adoption of different marketing strategies to promote fresh potatoes to the different market segments.

Date: 2010-04-15
References: Add references at CitEc
Citations: View citations in EconPapers (5)

Published in Journal of International Food & Agribusiness Marketing 2010, vol. 22 no. 1 & 2, pp. 164-178

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
Working Paper: Marketing Organic and Conventional Potatoes in Germany (2010)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:isu:genres:31323

Access Statistics for this paper

More papers in Staff General Research Papers Archive from Iowa State University, Department of Economics Iowa State University, Dept. of Economics, 260 Heady Hall, Ames, IA 50011-1070. Contact information at EDIRC.
Bibliographic data for series maintained by Curtis Balmer ().