Sources of Information, Consumer Attitudes on Nutrition, and Consumption of Dairy Products

Helen Jensen and T. Kesavan

Staff General Research Papers Archive from Iowa State University, Department of Economics

Abstract: Commodity promotion programs, paid for by producers, may be a source of nutrition information for consumers. The analytical approach treats sources of nutrient and health information, consumers' attitudes, and behaviors sequentially. The National Dairy Board's promotion of the calcium-related benefits of dairy products is one case where nutritional messages, through their impact on attitudes, do effect change in dietary behavior.

Date: 1993-01-01
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Citations: View citations in EconPapers (8)

Published in Journal of Consumer Affairs, Winter 1993, vol. 27 no. 2, pp. 357-376

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Working Paper: Sources of Information, Consumer Attitudes on Nutrition and Consumption of Dairy Products (1991)
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