Cultural Configurations for International Innovativeness: A review and theoretical proposal

Yingying Zhang Zhang () and Sylvia Rohlfer
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Yingying Zhang Zhang: IUJ Research Institute, International University of Japan
Sylvia Rohlfer: CUNEF University

No EMS_2023_05, Working Papers from Research Institute, International University of Japan

Abstract: The accelerated international business context with the multiple sourced dynamic factors such as technology, emerging market rules and COVID-19 alike crisis demands innovativeness to survive and sustain competitive advantages. Culture as a complex construct adds complications to the international business, but may also provide a response as a soft organizational element. In this paper we explore the relationship between two the culture and innovation with systematic literature review to identify cultural configurations in affecting innovation. We deployed quality social science citation indexed journal publications identified in the Web of Science (WoS) database with a set of keywords. The identified search results were reduced to 697 articles from an initial 7,097 items with inclusion and exclusion criteria. Utilizing Python machine learning tools and PHP language scripting, we clustered 697 items into 7 topic groups with 94 keywords spotted. We further analyze the seven clusters, with a comprehensive theoretical framework to unfold the underlying influences of culture on innovation in an international business context. Research gaps are also recognized for future research directions.

Keywords: Cultural distance; corporate culture; national culture; innovation; knowledge; R&D; globalization; creativity; new product development; multinationals (search for similar items in EconPapers)
Pages: 38 pages
Date: 2023-04
New Economics Papers: this item is included in nep-cse, nep-ino, nep-sbm and nep-tid
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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