STOCHASTIC CHOICE ANALYSIS OF TOURISM DESTINATIONS

Francisco J. Mas () and Juan Nicolau ()
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Francisco J. Mas: Universidad de Alicante

Working Papers. Serie AD from Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie)

Abstract: The analysis of tourist destination choice, defined by intra-country administrative units and by product types "coastal/inland and village/city", permits the characterisation of tourist flow behaviour, which is fundamental for public planning and business management. In this study, we analyse the determinant factors of tourist destination choice, proposing various research hypotheses relative to the impact of destination attributes and the personal characteristics of tourists. The methodology applied estimates Nested and Random Coefficients Multinomial Logit Models, which allow control over possible correlations among different destinations. The empirical application is realised in Spain on a sample of 3,781 individuals and allows us to conclude that prices, distance to the destination and personal motivations are determinants in destination choice.

Keywords: Tourism Marketing; Intra-country destination; Coastal/inland; Village/city; Nested and Random Coefficients Logit Models. (search for similar items in EconPapers)
Pages: 34 pages
Date: 2004-02
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Persistent link: https://EconPapers.repec.org/RePEc:ivi:wpasad:2004-07

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