Super-fluidity: creating an organisation that flexes with the market

Peter J. Williamson, Xiaobo Wu and Eden Yin
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Eden Yin: Cambridge Judge Business School, University of Cambridge

Working Papers from Cambridge Judge Business School, University of Cambridge

Abstract: Internal organizations are not keeping up with the pace of changing customer needs, advances in technology and the growing threat from disruptive business models. Periodic restructuring is no longer enough. Organizations need to be radically redesigned.

Date: 2019-02
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