The Effects of the Financial Ciris on the Organizational Reputation of Banks: An Empirical Analysis of Newspaper Articles

Mario Englert (), Christopher Koch () and Jens Wüstemann ()
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Mario Englert: LAUDA DR. R. WOBSER GMBH & CO. KG
Christopher Koch: Johannes Gutenberg-University
Jens Wüstemann: University of Mannheim Business School

No 1811, Working Papers from Gutenberg School of Management and Economics, Johannes Gutenberg-Universität Mainz

Abstract: The recent financial crisis has triggered an intense debate about the role of banks in society, presumably changing the criteria used in the evaluation of organizations. Against this backdrop, we investigate the changing role of banks’ organizational features in shaping different dimensions of banks’ organizational reputation. Using the media as an important evaluator, we measure the reputational dimension of visibility based on the frequency of newspaper articles and the reputational dimension of favorability based on the sentiment of newspaper articles. Drawing on social judgment research for developing our hypotheses, we expect that organizational features such as financial performance and familiarity become more important determinants of organizational reputation in times of crisis. Our results support this expectation, suggesting stronger effects of these organizational features on the visibility and favorability of banks during a crisis. These findings provide novel empirical evidence on how the importance of drivers of organizational reputation changes in times of crisis and highlight areas for managerial attention.

Keywords: organizational reputation; social judgments; financial crisis; organizational features (search for similar items in EconPapers)
Pages: 48 pages
Date: 2018-09-07
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Citations: View citations in EconPapers (1)

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