Reciprocal Attention and Norm of Reciprocity in Blogging Networks

Alexia Gaudeul and Chiara Peroni ()

No 2010-020, Jena Economics Research Papers from Friedrich-Schiller-University Jena

Abstract: Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with their audience, but also on the rules that govern their relations with others. We relate bloggers' activity with the size and structure of their network of fellow bloggers. A blogger's readership increases with his activity, while bloggers who read back proportionally fewer of their readers tend also to be more active. We find evidence that those bloggers who read back proportionally fewer of their readers have less readers than bloggers who reciprocate more, but tend to receive more comments per posts.

Keywords: Blogs; Bloggers; Community; Friendship; Internet; LiveJournal; Reciprocity; Social Media; Social Networks; Social Norms; Web 2.0; Weblogs (search for similar items in EconPapers)
JEL-codes: D64 D85 H41 L82 L86 Z13 (search for similar items in EconPapers)
Date: 2010-03-22
New Economics Papers: this item is included in nep-cul, nep-ict, nep-net and nep-soc
References: Add references at CitEc
Citations: View citations in EconPapers (5)

Published as "Reciprocal attention and norm of reciprocity in blogging networks", in: Economics Bulletin 30/3 (2010), 2230-2248.

Downloads: (external link)
http://www.accessecon.com/Pubs/EB/2010/Volume30/EB-10-V30-I3-P205.pdf (application/pdf)

Related works:
Journal Article: Reciprocal attention and norm of reciprocity in blogging networks (2010)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jrp:jrpwrp:2010-020

Access Statistics for this paper

More papers in Jena Economics Research Papers from Friedrich-Schiller-University Jena
Bibliographic data for series maintained by Markus Pasche ().