EconPapers    
Economics at your fingertips  
 

What's behind image? towards a better understanding of image-driven behavior

Tobias Regner ()
Additional contact information
Tobias Regner: FSU Jena

No 2018-020, Jena Economic Research Papers from Friedrich-Schiller-University Jena

Abstract: Our experimental design systematically varies image concerns in a dictator/trust game. In comparison to the baseline, we either decrease the role of self-image concerns (by providing an excuse for selfish behavior) or increase the role of social-image concerns (by conveying the transfer choice to a third person). In this set up, we analyze the underlying processes that motivate subjects to give less/more. Controlling for distributional preferences and expectations, our results indicate that moral emotions (guilt and shame) are a significant determinant of pro-social behavior. The disposition to guilt explains giving in the baseline, while it does not when an excuse for selfish behavior exists. Subjects' disposition to shame is correlated to giving when their choice is public and they can be identified.

Keywords: social preferences; pro-social behavior; experiments; guilt aversion; reciprocity; self-image concerns; social-image concerns; trust game (search for similar items in EconPapers)
JEL-codes: C72 C91 D03 D80 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cbe, nep-exp and nep-soc
Date: 2018-12-21
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://pubdb.wiwi.uni-jena.de/pdf/wp_2018_020.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 403 Forbidden

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:jrp:jrpwrp:2018-020

Access Statistics for this paper

More papers in Jena Economic Research Papers from Friedrich-Schiller-University Jena
Bibliographic data for series maintained by Markus Pasche ().

 
Page updated 2019-07-13
Handle: RePEc:jrp:jrpwrp:2018-020