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Trust me, it is High Trust: On Trust and its Measurement

Christian Lukas and Peter Walgenbach ()
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Peter Walgenbach: School of Economics and Business Administration, Friedrich Schiller University of Jena, Germany

No 2010-09, Working Paper Series of the Department of Economics, University of Konstanz from Department of Economics, University of Konstanz

Abstract: As the positive impact of trust on business success is widely undisputed, the question of how to measure trust naturally arises. Both expectations of trustworthy behavior and possible gains and losses from a trusting relationship influence the level of trust between two parties or individuals. This paper explores whether an exchange featuring (almost) equal expected gains and expected losses for a trusting individual is evidence for high trust or low trusts; we argue that such an exchange tends to display low trust. A simple trust measure is suggested that can be applied both in experimental and analytical research.

Keywords: trust; trust measurement; trust as behavior; agency theory; behaviroal game theory; investment game (search for similar items in EconPapers)
JEL-codes: D6 M5 (search for similar items in EconPapers)
Pages: 22 pages
Date: 2010-10-29
New Economics Papers: this item is included in nep-cbe, nep-evo, nep-exp and nep-soc
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