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And Action: TV Sentiment and the US Consumer

Matthias Uhl

No 10-268, KOF Working papers from KOF Swiss Economic Institute, ETH Zurich

Abstract: The average American watches over five hours of television per day. We test whether sentiment in TV news shows influences the ordinary consumer in the US, and whether the University of Michigan Index of Consumer Sentiment is better at explaining changes in private consumption than TV news sentiment. TV news sentiment, we find, can better explain the consumption behavior of US households, especially when combined with personal income and savings.

Keywords: TV sentiment; Private consumption (search for similar items in EconPapers)
Pages: 12 pages
Date: 2010-11
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