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Do Tobacco Bans Harm the Advertising Industry?

Tom Coupé and Olena Gnezdilova ()
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Olena Gnezdilova: Kyiv Economics Institute

No 4, Discussion Papers from Kyiv School of Economics

Abstract: We use panel data on advertising expenditures to check the influence of tobacco advertising bans on the advertising industry. We find no clear evidence of a negative effect of tobacco bans on total per capita advertising expenditures.

Keywords: Tobacco; advertising; ban (search for similar items in EconPapers)
JEL-codes: H83 (search for similar items in EconPapers)
Date: 2008-01
New Economics Papers: this item is included in nep-mic and nep-mkt
Note: Under review in Economic Letters
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Downloads: (external link) First version, December 2007 (application/pdf)

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