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Keys to Smart Home Diffusion: A Stated Preference Analysis of Smart Meters, Photovoltaic Generation, and Electric/Hybrid Vehicles

Takanori Ida, Kayo Murakami and Makoto Tanaka ()

Discussion papers from Graduate School of Economics Project Center, Kyoto University

Abstract: As expectations have risen about the deployment of smart grids, it is important to investigate the diffusion process of smart equipment such as smart meters, photovoltaic generation, and electric/hybrid vehicles. However, since the revealed preference data have not been accumulated for smart equipment diffusion, this paper conducts a conjoint analysis to examine consumers’ stated preferences on the basis of an online survey administered in March 2011. A mixed logit model that allows for individual heterogeneity is adopted for estimation, and willingness-to-pay values are calculated for the attributes. Furthermore, the rates of diffusion, the reduction of greenhouse gas emissions, and interdependencies among types of smart equipment are investigated.

Keywords: smart grid; smart meter; smart home; electric vehicle; conjoint analysis (search for similar items in EconPapers)
JEL-codes: O33 Q48 Q51 (search for similar items in EconPapers)
Pages: 53 pages
Date: 2012-02
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