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Behavioral Study of Personalized Automated Demand Response in Workplaces

Takanori Ida, Naoya Motegi and Yoshiaki Ushifusa

Discussion papers from Graduate School of Economics , Kyoto University

Abstract: This study conducts a quasi-randomized controlled trial in a workplace with personalized lighting control and investigates the impact of automated demand responses on employees. To meet this objective, we set up four treatment groups: opt-in performance incentive, opt-in fixed incentive, opt-out performance incentive, and opt-out fixed incentive. Then, we estimate the average treatment effects (intent-to-treat and treatment-on-treated) of demand response. The results reveal a significant reduction in electricity consumption during peak hours for all four treatment groups.

Keywords: Field Experiment; Behavioral Economics; Default Effect (search for similar items in EconPapers)
JEL-codes: C23 C93 D03 Q41 (search for similar items in EconPapers)
Date: 2016-11
New Economics Papers: this item is included in nep-ene and nep-exp
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