The Decline and Fall of UK Lotto

Ian Walker () and Rhys Wheeler

No 247054751, Working Papers from Lancaster University Management School, Economics Department

Abstract: UK lotto sales have fallen by 60% from its heyday in 1996 (just two years after the introduction of the game) when weekly sales were close to £100m, to £40m per week in nominal terms by 2013 (and, with inflation averaging 2.9%, the real fall in sales revenue was approximately 75%). The aim of this paper is to estimate the demand for lotto - so as to understand the fall in lotto sales revenue, and to evaluate attempts since 2013 to arrest the fall.

Keywords: gambling; lotto; problem gambling; mediation; well-being (search for similar items in EconPapers)
JEL-codes: D8 I3 I31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:lan:wpaper:247054751

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