Actes de la 5ème Journée de Recherche en Marketing de Bourgogne. Distribution, achat, consommation. Dijon, 23 novembre 2000

Marc Filser and Blandine Anteblian
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Blandine Anteblian: LATEC-CREGO - CNRS UMR 5118 - IAE - Université de Bourgogne

No JRMB05, LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne from LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne

Keywords: distribution; achat; consommation; point de vente; communication; traitement de l'information (search for similar items in EconPapers)
Pages: 242 pages
Date: 2000-12
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