Actes de la 7ème Journée de Recherche en Marketing de Bourgogne. Distribution, achat, consommation. Dijon, 13 novembre 2002

Marc Filser and Blandine Anteblian
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Blandine Anteblian: LATEC-CERMAB - CNRS UMR 5118 - IAE - Université de Bourgogne

No JRMB07, LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne from LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne

Keywords: distribution; achat; commerce; consommation; communication; comportements d'achat (search for similar items in EconPapers)
Pages: 327 pages
Date: 2002-11
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