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Le management des activités culturelles et de loisirs: questions stratégiques et état des recherches académiques

Marc Filser

No 2005-01, LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche from LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne

Abstract: La recherche académique en management des activités culturelles et de loisirs est un courant récent, apparu au début des années 90, mais dont la production est importante et éclectique. Trois axes peuvent être identifiés pour structurer ces recherches:l'analyse du comportement du public, la stratégie des institutions et la gestion de leurs décisions opérationnelles dans les domaines de la tarification, de la communication et de la distribution. Cet article analyse la convergence de ces recherches vers les interrogations opérationnelles des institutions du secteur./ Management of culture and leisure is a relatively new field for the academic research. It began to structure in the early 90's, and leads to a dynamic and eclectic flow of contributions. Three major areas are investigated : the behaviour of public, strategic decision making by institutions, and operational implementation of this strategy, most notably in the areas of pricing, communication and distribution. This paper investigates the convergence of academic research with strategic expectations of the institutions in the sector of culture and leisure activities.

Keywords: management des activités culturelles et de loisirs; management of culture and leisure (search for similar items in EconPapers)
Pages: 17 pages
Date: 2005-06
New Economics Papers: this item is included in nep-bec, nep-cul and nep-his
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