Heritage & profits: La storia come vantaggio competitivo per l'impresa

Daniele Pozzi ()
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Daniele Pozzi: https://my.liuc.it/persone/persona.asp?ID=700

LIUC Papers in Economics from Cattaneo University (LIUC)

Abstract: Historical heritage could represent a valuable distinguishing asset for the Italian companies. However, they do not always exploit this resource in full, while investing in culture is still often perceived as a sort of charity work, such as occasional acts of patronage. The article refers to the heritage factor as a strategic component which the firm could develop systematically, following a tripartite line of action. These three ideal courses of intervention will be presented through examples, suggesting future guidelines for development.

Pages: 19 pages
Date: 2016-09
New Economics Papers: this item is included in nep-cul
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Published in LIUC papers, no.300, 2016 - Economia e Impresa 80

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Persistent link: https://EconPapers.repec.org/RePEc:liu:liucec:300

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