Data Brokers Co-Opetition
Leonardo Madio () and
Carlo Reggiani ()
No 202101, Working Papers from University of Liverpool, Department of Economics
Data brokers share consumer data with rivals and, at the same time, compete withthem for selling. We propose a “co-opetition” game of data brokers and characterisetheir optimal strategies. When data are “sub-additive” with the merged value netof the merging cost being lower than the sum of the values of individual datasets,data brokers are more likely to share their data and sell them jointly. When data are“super-additive”, with the merged value being greater than the sum of the individualdatasets, competition emerges more often. Finally, data sharing is more likely whendata brokers are more efficient at merging datasets than data buyers.
Keywords: data brokers; consumer information; co-opetition; data sharing (search for similar items in EconPapers)
JEL-codes: D43 L13 L86 M31 (search for similar items in EconPapers)
Pages: 28 pages
New Economics Papers: this item is included in nep-com, nep-gth, nep-ind and nep-mic
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https://www.liverpool.ac.uk/media/livacuk/schoolof ... kers,CoOpetition.pdf First version, 2021 (application/pdf)
Working Paper: Data Brokers Co-Opetition (2019)
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Persistent link: https://EconPapers.repec.org/RePEc:liv:livedp:202101
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