The looks of a winner: Beauty and electoral success
Niclas Berggren (),
Henrik Jordahl () and
Panu Poutvaara ()
Munich Reprints in Economics from University of Munich, Department of Economics
We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1929 Finnish political candidates from 10,011 respondents (of which 3708 were Finnish). As Finland has a proportional electoral system, we are able to compare the electoral success of non-incumbent candidates representing the same party. An increase in our measure of beauty by one standard deviation is associated with an increase of 20\% in the number of votes for the average non-incumbent parliamentary candidate. The relationship is unaffected by including education and occupation as control variables and withstands several other robustness checks.
References: Add references at CitEc
Citations: View citations in EconPapers (54) Track citations by RSS feed
Published in Journal of Public Economics 1-2 94(2010): pp. 8-15
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Journal Article: The looks of a winner: Beauty and electoral success (2010)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:lmu:muenar:20267
Access Statistics for this paper
More papers in Munich Reprints in Economics from University of Munich, Department of Economics Ludwigstr. 28, 80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Tamilla Benkelberg ().