'You must not know about me' On the willingness to share personal data

Simeon Schudy and Verena Utikal

Munich Reprints in Economics from University of Munich, Department of Economics

Abstract: Although understanding preferences for privacy is of great importance to economists, businesses, and politicians, little is known about the factors that shape the individual willingness to share personal data. This article provides four experimental studies with a total of 470 participants that help characterize individual preferences for sharing, personal data varying the characteristics of potential recipients. We find that participants' willingness to share personal data with anonymous recipients decreases with the number of recipients. However, social distance to the recipients and the amount of personal data a single recipient receives do not decrease the willingness to share personal data. Further, we provide a methodological insight by showing that verification of personal data is essential when eliciting privacy preferences.

Date: 2017
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Citations: View citations in EconPapers (14)

Published in Journal of Economic Behavior & Organization 141(2017): pp. 1-13

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Related works:
Journal Article: ‘You must not know about me’—On the willingness to share personal data (2017)
Working Paper: 'You must not know about me' - On the willingness to share personal data (2015)
Working Paper: 'You must not know about me' - On the willingness to share personal data (2015)
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