Motivação de escolha residencial na percepção dos empreendedores

José Augusto Guagliardi, Mario Nei Pacanhan and Cláudio Luiz Chiusoli

LARES from Latin American Real Estate Society (LARES)

Abstract: It’s becoming essencial the search for knowlegde in the consumer’s behavior attributes in any market one wants to enter. Competitiveness has transformed many market sectors and the Real Estate Business is not an exception mainly with globalization and the communication technology. This desk research shows the development in the area of consumer behavior and the use of marketing techniques research as combined processes helping to make better decisions to launch better products oriented to diverses market segments and preferences related to the Real Estate market. The study contributes with the proposition of a combined model to be observed to get better results with the use of market segmentation and Real Estate product positioning.

JEL-codes: R3 (search for similar items in EconPapers)
Date: 2004-01-01
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Persistent link: https://EconPapers.repec.org/RePEc:lre:wpaper:lares2004_pesquisa

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