Do Consumers’ Stated Preferences in Choice Models Depend on Differences in Stimulus Presentation: 2D versus 3D Presentation?

Alma Berneburg ()
Additional contact information
Alma Berneburg: University of Applied Science Merseburg

No 7023, FEMM Working Papers from Otto-von-Guericke University Magdeburg, Faculty of Economics and Management

Abstract: This study tries to contribute to the branch of research that is engaged in the analysis of different stimulus presentation formats and their influence on quality and validity of the test results in a Conjoint Analysis. This topic has gained special attention as new techniques became available that enable the inclusion of holographic three-dimensional stimuli in the research of consumers’ preferences. Especially for examining design-related questions this proves very interesting. The study compares the results of two Choice Based Conjoint analyses with one presenting the test object via computer-based 2D-pictures and the other using a holographic 3D-simulation. For the attributes at hand no differences between the results of the 2D- and 3D-test can be isolated on an aggregate level.

Keywords: Stimulus presentation formats; Dimension effects; Consumer decision making; Choice experiments (search for similar items in EconPapers)
Pages: 32 pages
Date: 2007-10
New Economics Papers: this item is included in nep-dcm
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.ww.uni-magdeburg.de/fwwdeka/femm/a2007_Dateien/2007_23.pdf First version, 2007 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to www.ww.uni-magdeburg.de:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mag:wpaper:070203

Access Statistics for this paper

More papers in FEMM Working Papers from Otto-von-Guericke University Magdeburg, Faculty of Economics and Management Contact information at EDIRC.
Bibliographic data for series maintained by Guido Henkel ().