Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison

Birte Balck and Daniel Cracau
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Birte Balck: Hochschule für Wirtschaft und Technik, Berlin

No 150002, FEMM Working Papers from Otto-von-Guericke University Magdeburg, Faculty of Economics and Management

Abstract: We present the results of an empirical study on German customers' motives to participate in the shareconomy. We focus on four different industries with two companies each: accommodation renting (Airbnb vs. Couchsurfing), car sharing (DriveNow vs. tamyca), commodities (Leihdirwas vs. WHY own it) and clothing (Prêt-à-Louer vs. Kleiderkreisel). We can conclude that the lower prices compared to classical consumption offers provide the main motive for customers using sharing offers. Across industries, we find tremendous differences as regards the importance of further motives like environmental awareness or availability of offers. Based on the results of the study, we elaborate recommendations for the different sectors.

Keywords: Sharing economy; consumer survey; cross-sectoral comparison; Germany (search for similar items in EconPapers)
JEL-codes: M31 O35 (search for similar items in EconPapers)
Pages: 13 pages
Date: 2015-02
References: View complete reference list from CitEc
Citations: View citations in EconPapers (17)

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