Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany

Svenja Mohr () and Janis Cloos
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Svenja Mohr: Justus Liebig University Giessen

MAGKS Papers on Economics from Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung)

Abstract: The use of smartphone apps has numerous advantages for app providers and users. However, the users of many smartphone apps are confronted with a trade-off between usage benefits and preferences for personal data protection. We investigate the acceptability of data sharing in different hypothetical scenarios describing five types of these apps from key industries of the digital transformation. In a representative survey for the German population (ð ‘ =1,013), we examine to what extent the acceptance of data sharing is influenced by potential recipients, collected information attributes, and the promoted benefits of data sharing. We differentiate the promoted benefits in two treatments according to monetary (or personal) and environmental (or public) benefits. Our results show no treatment effects but significant differences in acceptance values for different recipients and information attributes. We further observe that participants with stronger green consumption values, participants with a stronger risk propensity, men, and younger participants show a higher acceptance towards data sharing in the described scenarios.

Keywords: privacy; digitalization; digital transformation; representative survey; data protection; environmental attitudes (search for similar items in EconPapers)
JEL-codes: C83 L86 M31 M37 O33 Q18 (search for similar items in EconPapers)
Pages: 53 pages
Date: 2021
New Economics Papers: this item is included in nep-ict and nep-pay
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Journal Article: Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany (2022)
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