Possible Complex Approaches Towards Evaluating the Quality of a Destination in the Context of Tourism

Katerina Ryglova and Ida Vajcnerova ()
Additional contact information
Ida Vajcnerova: Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno
Authors registered in the RePEc Author Service: Ida Rašovská ()

No 2012-20, MENDELU Working Papers in Business and Economics from Mendel University in Brno, Faculty of Business and Economics

Abstract: The paper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, services, natural resources, artificially created attractions and information being connected. The paper shows possible approaches towards the complex evaluation of destination quality. The first model is based on the ECSI methodology (European Consumer Satisfaction Index) and modifies it for evaluating the satisfaction of a visitor to a destination; the second model is based on the integrated approach towards quality management.

Keywords: quality management; customer satisfaction; destination; tourism (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Pages: 11
Date: 2012-06
New Economics Papers: this item is included in nep-tur
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://ftp.mendelu.cz/RePEc/men/wpaper/20_2012.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:men:wpaper:20_2012

Access Statistics for this paper

More papers in MENDELU Working Papers in Business and Economics from Mendel University in Brno, Faculty of Business and Economics Contact information at EDIRC.
Bibliographic data for series maintained by Luděk Kouba ().