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Fast Moving Consumer Goods: Competitive Conditions and Policies

Aydin Celen (), Tarkan Erdogan () and Tarkan Erdogan ()
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Aydin Celen: Competition Authority, Turkey
Tarkan Erdogan: Competition Authority, Turkey
Tarkan Erdogan: Department of Economics, METU

Authors registered in the RePEc Author Service: Erol Taymaz ()

No 503, ERC Working Papers from ERC - Economic Research Center, Middle East Technical University

Abstract: Fast moving consumer goods (FMCGs) constitute a large part of consumers' budget in all countries. The retail sector for FMCGs in Turkey is in the process of a drastic transformation. New, "modern" retail formats, like chain stores and hyper/supermarkets, have rapidly diffused in almost all major urban areas, and increased their market share at the expense of traditional formats (grocery shops, green groceries, etc.) in the last couple of decades. This rapid transformation has raised concerns about competitive conditions in the sector. This study is aimed at to shed light on competitive conditions prevailing in the FMCGs retail trade sector in Turkey. We analyze how the structure of the market is being transformed in recent years by new retail formats. The study is focused on the analysis of competitive dynamics (inter-firm rivalry, pricing and non-price policies, barriers to entry, regulatory conditions, etc.) within the sector, and draws lessons for competition policy.

Keywords: FMCG; competition policy; Turkey (search for similar items in EconPapers)
JEL-codes: L4 L81 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com and nep-cwa
Date: 2005-06, Revised 2005-06
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Downloads: (external link) First version, 2005 (application/pdf)

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