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Generic entry, price competition, and market segmentation in the prescription drug market

Tracy Regan

No 2010-7, Working Papers from University of Miami, Department of Economics

Abstract: This paper studies the effects of generic entry on post-patent price competition for 18 prescription drugs recently exposed to competition. An independent, validating test of the “generic competition paradox” is conducted using a newly created data set. Each generic entrant is associated with an average 1% increase in the branded price. The one-way error component model accounts for intermolecular competition, market segmentation, and endogeneity of entry and finds branded prices increasing by 2%. Alternative definitions of entry suggest that price competition is confined to the generic market. The unique payer-type feature of the data offers empirical evidence supporting market segmentation.

Keywords: Generic entry; Price competition; Prescription drugs; Market segmentation; One-way error component model; EC2SLS (search for similar items in EconPapers)
JEL-codes: I11 L11 L13 (search for similar items in EconPapers)
Pages: 19 pages
Date: 2007-08
References: Add references at CitEc
Citations: View citations in EconPapers (7)

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Journal Article: Generic entry, price competition, and market segmentation in the prescription drug market (2008) Downloads
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