Generic entry, price competition, and market segmentation in the prescription drug market
Tracy Regan
No 2010-7, Working Papers from University of Miami, Department of Economics
Abstract:
This paper studies the effects of generic entry on post-patent price competition for 18 prescription drugs recently exposed to competition. An independent, validating test of the “generic competition paradox” is conducted using a newly created data set. Each generic entrant is associated with an average 1% increase in the branded price. The one-way error component model accounts for intermolecular competition, market segmentation, and endogeneity of entry and finds branded prices increasing by 2%. Alternative definitions of entry suggest that price competition is confined to the generic market. The unique payer-type feature of the data offers empirical evidence supporting market segmentation.
Keywords: Generic entry; Price competition; Prescription drugs; Market segmentation; One-way error component model; EC2SLS (search for similar items in EconPapers)
JEL-codes: I11 L11 L13 (search for similar items in EconPapers)
Pages: 19 pages
Date: 2007-08
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Citations: View citations in EconPapers (7)
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Journal Article: Generic entry, price competition, and market segmentation in the prescription drug market (2008) 
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Persistent link: https://EconPapers.repec.org/RePEc:mia:wpaper:2010-7
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