United Parcel Services: Delivering Packages and E-Commerce Solutions

Jeanne Ross

No 318, Working papers from Massachusetts Institute of Technology (MIT), Sloan School of Management

Abstract: This case study describes how UPS has successfully migrated from a bricks-andmortar environment to a clicks-and- mortar environment. It focuses on the development of an IT capability that positioned UPS to aggressively pursue e-business opportunities. It then describes the firm?s wide ranging e-business initiatives, which include providing UPS functionality in vendor software packages, providing downloadable functionality on its website, and creating and e-Ventures group to seek out new business opportunities. The case addresses the challenge of moving quickly to provide e-business solutions while leveraging UPS? robust infrastructure.

Keywords: IT infrastructure; e-business strategy; IT-business relationships (search for similar items in EconPapers)
Date: 2002-08-12
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