The implications of external change for marketing

John D. C. Little

No 1049-79., Working papers from Massachusetts Institute of Technology (MIT), Sloan School of Management

Abstract: "Talk before the midwinter conference of the Food Marketing Institute, Miami, Florida, January 24, 1979."

Keywords: HD28 .M414 no.1049-; 79 (search for similar items in EconPapers)
Date: 1979
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