The impact of scale and media mix on advertising agency costs

Richard Schmalensee, Alvin J. Silk and Robert. Bojanek

No 1269-81., Working papers from Massachusetts Institute of Technology (MIT), Sloan School of Management

Keywords: HD28 .M414 no.1269-; 81 (search for similar items in EconPapers)
Date: 1981
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Related works:
Journal Article: The Impact of Scale and Media Mix on Advertising Agency Costs (1983)
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